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Universitat Politècnica de València (UPV) Máster Universitario en Inteligencia Turística
Universitat Politècnica de València (UPV)

Máster Universitario en Inteligencia Turística

Gandia, Spain

1 Years


Full time

Request application deadline

Sep 2024

EUR 35 / per credit



The tourism sector has historically been a pioneer in introducing Information and Communications Technologies (ICT). The comprehensive and integrated application of technologies in tourist destinations leads us to the concept of Tourism Intelligence, understood as the coherent and harmonious interrelation of the basic pillars of tourism development and sustainability, using and taking advantage of ICT. Tourism Intelligence means collecting and taking advantage of the data generated by users to understand their motivations and needs, improve and adjust supply to demand efficiently, but above all to support strategic decision making in a destination and/or tourism company. . Tourism Intelligence is presented as an excellent way of planning and managing tourism, achieving a broad and orderly development based on innovation, governance, accessibility, sustainability and connectivity.

The curricular development of the Máster Universitario en Inteligencia Turística (MuInTur) is based on the principles included in the Intelligent Tourist Destination (DTI) model proposed by the Valencian Institute of Tourism Research (Invat·tur), which has been adopted by the Secretary of Tourism. State of Tourism (SEGITUR). For the selection of the degree's competencies, the information collected in the White Paper for a New Tourism Strategy of the Valencian Community, prepared by the University of Alicante, with the participation of a large part of the business and academic ecosystem, has been considered. As a consequence of the conclusions of the White Paper, the Strategic Tourism Plan of the Valencian Community 2020/2025 has been developed.

The application of these concepts to higher tourism studies involves the students, recipients of the resulting training, future professionals and prescribers, even users, who with their knowledge and application of said technologies will be the motivators of structural changes in tourist companies and destinations. Knowing the different technological options and their application to tourism is essential for these students, both to improve their training, as well as for the contributions they can make to this sector.

The tourism sector is the main economic engine of the Safor Region, where the Campus of the Higher Polytechnic School of Gandía (EPSG) of the Polytechnic University of Valencia (UPV) is located, and therefore it is a very suitable to carry out the MuInTur implementation proposal.

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