MSc Digital Marketing

Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimization (SEO), video production/podcasting, web design and development, blogging, and much more. Crucially, it involves any content in an online environment that is designed to engage a specific audience. This course is appropriate for both home and international students, and individuals who are members of, or associated with, UK-based professional bodies.

There is an emphasis in all our courses on understanding, responding to, and shaping the dynamic and changing nature of business, as well as consideration of the future of organizations within the global business environment, the responsible adoption of AI and other emerging technologies, and environmental sustainability.

Throughout the program, you will be provided with opportunities to apply your theoretical knowledge to real-world problems and live business projects in collaboration with external partners. You will also develop a range of skills and attributes particularly relevant to business and management such as commercial acumen, analytical thinking and problem-solving, critical thinking, entrepreneurial mindset, ability to innovate, awareness of risk, and the ability to influence and work with others. In doing so, you develop into enterprising and responsible leaders who are globally, socially, and ethically aware of the contemporary business environment within which businesses operate.

You will:

• Develop knowledge and understanding of the theories, concepts, and principles applicable to entrepreneurship and enterprise management
• Evaluate the fast-changing nature of the business environment at local, national, and global levels
• Apply a socially responsible approach to information, data, and decision-making
• Utilise a range of management techniques to develop creative solutions to business problems
• Have the opportunity to complete additional professional qualifications that enhance your employability, in areas such as Carbon Literacy, Microsoft, etc