Marketing Analytics (MSc)
Southampton, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
GBP 28,900 *
STUDY FORMAT
On-Campus
* for EU and international student | UK students: GBP 15,000
Scholarships
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Introduction
We are top 5 in the UK for Marketing (Complete University Guide, 2023).
With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.
If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.
MSc Marketing Analytics is aimed at those who have:
- An undergraduate degree in marketing and a good understanding of quantitative studies or
- Marketing work experience looking to specialise in an analytics role
We’re the first university in the UK to offer a marketing analytics master. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.
You'll learn how to:
- Integrate and Use Marketing Channels Within Different Markets or Sectors
- Interpret and Manage Large Datasets to Make Evidence-based Decisions
- Use Online Analytics to Analyse How Consumer Choices Are Influenced by Social Media
- Incorporate Different Marketing Frameworks and Behaviour Models to Create an Analytical Tool
- Use Industry-standard Data Analysis Software
- Learn From Traditional Churn Modelling Models to Offer Customer Incentives to Enhance Business Profitability
We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry.
We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.
This programme is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practices.
Admissions
Curriculum
This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation.
Compulsory modules provide a balanced grounding in the skills of marketing analytics. You'll then choose from optional modules that provide opportunities for specialism in areas including:
- Project Management
- Data Protection Law
- Forecasting
The first semester will build upon your knowledge of digital marketing analytics. You'll look at marketing in the 21st century, building customer insight, data analytics text mining and social network analytics.
Modules
The modules outlined provide examples of what you can expect to learn in this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You must study the following modules :
- Digital Marketing Strategy
- Digital and Media Analytics
- Integrated Marketing Communication Design
- Marketing Analytics & Visualizations
- Research Methods for Marketing
You must also choose from the following modules :
- Building Customer Insight
- Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
- Dissertation for Marketing
- International Corporate Social Responsibility and Ethics
- Marketing Data Science
- Marketing Practice-based Project
- Measuring Marketing Effectiveness
- Python for Business and Marketing
Program Tuition Fee
Career Opportunities
There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.
You’ll be prepared for roles such as:
- Marketing Analyst
- Market Research Analyst
- Digital Insight Analyst
- Decision Support Consultant
- Data Scientist
- Data Analyst
- Data Specialist
- Customer Relationship Management (CRM) Analyst
- Credit Risk Analyst
Program delivery
You’ll learn through a range of teaching methods, including:
- Lectures
- Group Work
- Computer Lab Sessions
- Real-world Case Studies and Data
For example in the Credit Scoring and Data Mining module, you’ll use real credit scoring data and software.
You will prepare a dissertation in a domain of interest in Marketing Analytics. We also invite industry speakers from the marketing analytics field to talk to students about current sector issues. Previous speakers have come from companies such as Alitex, LV=, and Firebrand Training.
You’ll have the opportunity to use the main industry-standard tools for managing, analysing and presenting big data, including statistical programming software. By the time they have graduated, many students are ready to take the exam to become certified Base Programmers.
Assessment
We'll use a variety of ways to assess that the main learning outcomes of the course are being met.
These include:
- Group or Individual Coursework
- Writing Posts or Blogs
- Group Presentations
- Group or Individual Coursework
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.