Master in Business Intelligence and Data Exploitation

Business intelligence is a strategic factor aimed at providing timely, valuable, and true information to achieve actions aimed at different processes that range from the analysis of consumer behavior to anticipate their requirements, to the improvement of promotions or the design of new products, among others. The only use of social networks, applications, devices interconnected to the network, are generating our data incessantly. The growth of this volume of data is captured in different media within organizations or outside of them, these data correctly analyzed, provide and transform information into knowledge in order to enhance and optimize decision-making processes.