Master in Marketing
Ljubljana, Slovenia
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
It enables organisations to build competitive advantages and improve their business even in difficult conditions. Marketing is the link between a company and its customers, whether in end-consumer markets or in inter-organisational markets.
If you are interested in how to effectively use marketing skills and tools in the age of digitalisation, artificial intelligence and globalisation, this Master's degree in Marketing is the right choice. The programme is designed for creative, dynamic, and ambitious students who want to understand and master modern marketing practices and adapt to the rapidly changing business environment.
Admissions
Curriculum
1st year
1st semester
- Managerial Economics (7 ECTS)
- Research Methods and Techniques (7 ECTS)
- Strategic Marketing Management (7 ECTS)
- Accounting Information for Decision-Making (7 ECTS)
2nd semester
- Strategic Management 2 (7 ECTS)
- Sales and Business Marketing Management (7 ECTS)
- Integrated Marketing Communications (7 ECTS)
- Marketing and Sales Across Cultures (7 ECTS)
- Elective course (7 ECTS)
- Business Skills Development 1 (4 ECTS)
2nd year
1st semester
- Brand Management (7 ECTS)
- Analysis for Marketing Decisions (7 ECTS)
- Pricing Strategies (7 ECTS)
- New Product Development (7 ECTS)
2nd semester
- Elective course (7 ECTS)
- Business Skills Development 2 (4 ECTS)
- Master's thesis proposal (7 ECTS)
- Master's thesis (21 ECTS)
Business Skills Development 1 and 2 are conducted in the 1st and 2nd semester.
Program Outcome
On the Marketing programme you will gain:
- the knowledge and skills to work effectively in marketing team,
- the ability to communicate with other professionals, including in an international environment,
- the ability to analyse, synthesise and design solutions to multi-faceted marketing problems in companies, public institutions, and NGOs,
- the ability to critically evaluate marketing concepts,
- the ability to adapt to new technological and societal changes,
- the ability to creatively find marketing solutions in a digitalised business environment,
- the ability to lead marketing teams and introduce a marketing philosophy into the organisation,
- the knowledge of innovative marketing approaches,
- the understanding of digitally oriented consumers,
- the ability to identify and develop market opportunities,
- the understanding of ethical standards and social responsibility in marketing.
Career Opportunities
Professions
- Marketing Manager / Marketing Manager for Local, Regional and International Markets
- Buyer Manager / Digital Marketing Administrator / Sales Manager / Export Agent
- Brand Administrator / Product Manager
- Marketing / Sales Analyst / Researcher