This program is designed to help students learn how business operations and decisions are shaped by a global market environment. It focuses on the use of analytical tools to help business leaders make better and more informed decisions by enhancing their understanding and analysis of the risks, challenges, and opportunities faced by businesses in the international arena.

Graduates of this specialization taught in English acquire knowledge and skills related to the operation of companies in the international dimension. This specialization prepares students for work in international corporations, companies cooperating and competing on international markets, or offices cooperating abroad. Specialized subjects in English facilitate the acquisition of professional vocabulary used by international corporations in their daily work.

Yunnan University aims to make the School of Economics (School of Accounting) a research and teaching school with great influence at home and a good reputation in South Asia and Southeast Asia, and also an important talent training base in economics and management in western China.

The one-year full-time postgraduate programme, Master of Science in Marketing and International Business (MScMIB), trains business leaders and professionals for the dynamic global marketplace and corporate world.

To cultivate a solid theoretical foundation in economics and related fields, and to orientate majoring in industrial economics to master systematic industrial economics expertise and ability to observe and analyze industrial economic issues, and to orient international trade professionals to master comprehensive and practical international trade business skills and conduct Business communication ability of foreign languages, able to independently competent government departments, research institutes and business enterprises on the industrial development and international trade management and job posting work.